Friday, January 18, 2008

More exotic packaging art. In response to my earlier post about Turkish confectionery packaging Harley Richardson has kindly captured these Asian graphic delights at a Tooting store and sent them to Bagnall's Retreat. What makes these designs superior to Tesco or Sainsbury's latest offerings? Apart from their visual unfamiliarity I think these boxes have an attractive bias in favour of arbitrary decoration (stars surely straight out of an old Letraset book) rather than boringly informing the anxious buyer what lurks inside the cardboard packaging. No sophisticated re-touched photographs appear here nor calorie or fat-content statistics. The uninitiated consumer must enter a mystery contract and £1.49 seems a very fair price to me for a product which promises to aid "prayer and pleasure".

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